Automotive Compliance is proud to introduce VAP Boost, an innovative online solution designed to take the sale of Value-Added Products (VAPs) beyond the dealership showroom. With VAP Boost, consumers can now explore, purchase, and register for regulated and non-regulated VAPs entirely online, giving them another chance to buy these important products after leaving the dealership.
By offering a self-serve platform directly from a dealer’s website, VAP Boost seamlessly links with existing marketing efforts and integrates directly with VAP product providers.
Dealerships can now sell products like GAP insurance, extended warranties, and other VAPs to their customers remotely—without any need for in-person interaction—while staying fully compliant with FCA regulations.
What VAP Boost Gives You:
- Take VAP Sales Beyond the Showroom:
VAP Boost provides an opportunity for dealerships to extend the sales process beyond the physical location. With a dedicated link on the dealership’s website, customers can revisit their options at their own pace, giving them another chance to purchase products they may have missed in the showroom. -
- Purely Online, Self-Serve Solution: Customers can explore and purchase VAPs entirely online, eliminating the need for face-to-face sales. This hassle-free approach empowers consumers to self-serve and choose the products that best suit their needs.
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- Automatic Product Registration: Once a customer makes a purchase, the product is automatically registered with the relevant provider, ensuring a smooth and seamless process for both the customer and the dealership.
- Website Integration for Easy VAP Access:
Dealerships can prominently display their VAP offerings, both regulated and non-regulated, on their website. This link is regularly updated with any changes from VAP providers, ensuring customers always see the most current product information. -
- Linked to Your Payment Provider: The entire purchase process, from product selection to payment, is integrated with the dealership’s existing payment system, making it easy for consumers to complete their transactions online.
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- Always Up-to-Date: Product listings are automatically updated in real-time to reflect the latest offerings from providers, keeping dealerships compliant and accurate in their marketing.
- Automated, Branded Emails to Engage Consumers:
VAP Boost sends timely, dealer-branded emails to customers, recommending relevant VAPs, such as GAP insurance. These emails give consumers another opportunity to consider products after the initial vehicle purchase. -
- Timely Recommendations: Automated emails are triggered based on customer activity, ensuring product recommendations arrive when they’re most relevant—like a GAP insurance reminder a few days after a vehicle sale.
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- Dealer Branded: All communications are branded to the dealership, reinforcing trust and maintaining brand consistency throughout the sales journey.
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- Compliant Process for Selling VAPs Remotely: The fully automated sales process is FCA-compliant, ensuring that all product offerings, communications, and transactions adhere to legal requirements, even when conducted outside the dealership.
- Track & Report on Sales Activity:
Dealers benefit from comprehensive reporting, allowing them to track the effectiveness of email campaigns and online sales activity. This data provides insights into customer behaviour, giving dealerships the ability to adjust marketing strategies and optimize sales efforts.
VAP Boost is a transformative, purely online solution that extends the dealership’s reach, allowing customers to self-serve at their convenience. This innovative platform not only increases the likelihood of VAP purchases but also integrates seamlessly with a dealer’s marketing and sales strategy while keeping the entire process compliant.
For more information about VAP Boost or to schedule a demo, click here.
